In a previous article, we explored the larger question of “what is an SDK?”. Here we dive deeper into the specifics of what exactly a location SDK is, which data SDKs typically collect and how they can benefit location-aware applications across industries.
While GPS is the most well-known service, there are actually different sources and types of location data including Wi-Fi, beacons and bidstream. One of the most common and efficient ways to detect location data is using a location SDK.
What is a location SDK?
Location SDKs provide all the tools and documentation needed to detect and process accurate location data and location intelligence from a user’s device. In other words, a location SDK is a code that developers put into their applications to accurately collect and analyze user location data
Location SDKs use a variety of methods to collect and process location data from a user's device. These methods can include GPS, WiFi, cell tower triangulation, and more. Once the data is collected, the SDK then processes it to determine the user's location, accuracy, and other relevant information. This data can then be used by developers to power a range of location-based features, such as on-demand delivery tracking or geofencing.
Location SDKs are used for a wide range of use cases from on-demand delivery tracking, targeted location-based advertising campaigns to simply and accurately showing a user’s location on the map. If you’ve ever been sent a friend's location, or tracked the food you just ordered as it comes to you, chances are a location SDK is behind it!
One of the key benefits of using a location SDK is the ability to collect accurate and reliable location data. This is particularly important in use cases such as logistics and transportation, where even a small error in location data can lead to significant delays and other issues. By using a location SDK that is specifically designed for accuracy, developers can ensure that their application is providing users with the most precise location information possible.
Each location SDK will have different capabilities depending on who is supplying the SDK. Some combine and process data from multiple sources to increase the accuracy and precision of native location data. Others are designed to be "always-on", even when the user is offline or the app is running in the background. And some are built specifically to process data into detailed location intelligence of the user's movements for marketing or ad campaigns.
It's important for developers to carefully evaluate the different options available and choose an SDK that is best suited to their specific needs. So it’s important to evaluate what you need for your application before making your choice.
What are the benefits of location SDKs?
So why should you use a third-party location SDK instead of building your own solution?
Creating quality location-aware functionality from scratch can be costly and time-consuming. Using a pre-existing SDK can be a great alternative to building your own, with fast integration and reliable data to bring your location-aware app to life without the hassle. It requires expertise in geolocation, data collection, and data analysis, which may not be available in-house. Using a third-party location SDK can be a more cost-effective and efficient solution. These SDKs are often pre-built with all the necessary tools and documentation, making it easy for developers to integrate location-based features into their applications quickly and without the need for specialized expertise.
Building and maintaining a custom location-aware solution can be a significant ongoing expense for companies. Third-party location SDKs, on the other hand, often come with ongoing maintenance and support from the SDK provider. This can include regular updates, bug fixes, and technical support, which can help ensure that your location-based features continue to function smoothly over time.
Another benefit of using a third-party location SDK is the ability to scale your location-aware application as your needs grow. These SDKs are often designed to work with large volumes of location data, making it easy to process data from multiple sources and handle large user bases. This scalability can be particularly important for companies that are looking to grow their user base or expand their location-based features.
Most importantly, high-quality location data is vital. Whether it's for location-based marketing campaigns or tracking a delivery, you need to ensure your data is accurate and consistent in order to deliver a great user experience and gain the insights you need. Location SDKs are designed in a way that allows you to always collect accurate and noise-free data that you can rely on.
5 industry use cases for location tracking SDKs
As approximately 4 out of 10 apps use location in one form or another, location SDKs can be utilized in a variety of everyday consumer apps, and can help streamline businesses with brand-new insights.
Here are just a few industry use cases that location SDKs can benefit:
- Ride-hailing and delivery: Quality real-time location data is needed to accurately track a driver or passenger for a smooth handover, predict the ETA and optimize routes for the shortest delivery time possible.
- Fitness applications: Location SDKs are crucial to helping fitness app users accurately plan and track their exercise route and distance. A location SDK allows your users to track their runs, bikes and walks in real-time with precise accuracy. That means you can track users no matter the speed or mode of transport
- User Tracking: Whether it's for family tracking or salesforce tracking, precise location, utilize a location SDK for your user tracking app to ensure safety, privacy, speed, accuracy, and battery efficiency of location tracking.
- Logistics and asset monitoring: Real-time, accurate and battery efficient location data is extremely useful for streamlining delivery and asset movements. Also, with location-based insights, you can gather information to improve the efficiency of your delivery and tracking of assets.
- Location-based marketing (retail): Target user’s at the right time using their physical location. For example, send a personalized discount when a user enters your store or send out reminders for your event when a user is close to the location.
Factors to Consider When Choosing a Location SDK
Here are a couple of factors to consider when choosing the right location SDK:
- Accuracy. An obvious one, but when you’re looking for the right location SDK it starts with guaranteeing an accuracy in your desired range.
- Data quality. Location updates require consistent data processing in order to avoid GPS drifting and inaccurate tracking. With more people using mobile data, and more apps needing location technology for its features, the way data is processed and delivered is pertinent.
- Cost. Evaluating the cost of using a third-party SDK can be boiled down to two factors; size of your company and your location tech needs. A pricing plan will vary from a startup to a large enterprise. The plan you choose depends on what location services and features you need for your app to perform optimally, such as, the number of location updates.
- Ease of use. A location SDK has to be lightweight and easy to implement because that’s what developers want when they look for an SDK. For that you also need good docs because in the integration phase the last thing a developer wants is to constantly contact support for help. It should be lightweight, friendly, secure, easy to integrate, and have clear docs.
Roam.ai’s location SDK features
There are a variety of location SDKs on the market targeting different industries. So what makes Roam.ai’s SDK different?
We’ve designed a fully customizable SDK that solves the problems of inaccurate and battery-draining location tracking. Plus, we’ve made our technology extremely affordable to apps of any size.
Here are some features of Roam.ai’s location SDK that directly bring value to apps:
- Accurate: Through combining sensors on the phone with GPS and WiFi, and removing any noisy data points with filters, we can guarantee an accuracy of up to 5 meters with no location updates delivered outside your desired range. Read more here.
- Battery efficient: Don’t waste your user’s battery and lose their trust unnecessarily. With adaptive tracking modes, you can decide the amount of battery drain for your specific use case.
- Customizable: You can choose exactly what data you need from your users, at what time or distance intervals and how accurate you need the data to be. Plus, Roam.ai provides four location APIs including Trips and Geofencing, so you can create a complete and truly personalized location-based experience for any use case!
- Highly reliable tracking: We have three features to guarantee high reliable tracking. Always-on, offline tracking, and mock-location prevention. All three features guarantee no data is lossed whether the app is closed, the mobile is offline, or if the user is using mock location apps. Details of these features can be read here.
- Optimized for all devices: With an iOS SDK and Android SDK optimized for broad integration across almost all devices, you can ensure that your location features work seamlessly for all your users.
What data does Roam.ai’s location SDK collect?
Location SDKs collect a lot more than simply latitude and longitude. Roam.ai’s location SDK collects a wide range of data with every location update. You can use this data to make informed decisions or build location tracking and other features into your app.
The data comes as a JSON file that you can customize depending on what data you need for your use case.
User privacy and location permissions
The ability to track and gain insights into a person's whereabouts is something that has rightly raised a number of privacy concerns. But there are a myriad of regulations and guidelines designed to protect users’ privacy.
Roam.ai’s SDK, for example, is GDPR- and CCPA-certified and commits to never sell or share location data to third parties. Instead, the SDK is designed to simply provide maximum value to use cases that many of us can’t live without. However, you always need to ensure you’re using an SDK from a trusted source!
Additionally, every location SDK code requires users to grant permissions at every stage of the process in order to function with the device. An app must request permissions for any kind of location tracking, either foreground or background. To read more about location permissions, check out the iOS and Android location permissions guidelines and Roam.ai’s blog post about location permission best practices.
Future of Location SDKs
As the use of location-based services continues to grow, the future of location SDKs is likely to see advancements. Here are some potential developments that we expect could happen down the road:
Advancements in AI and machine learning
It seems to be the only thing we talk about nowadays, but it’s undeniable that AI is going to change the overall tech and business landscape. It’s here to stay. We could see location SDKs increasingly incorporate AI and machine learning algorithms to improve the accuracy and precision of location data. For instance, machine learning can help predict a user's location even when the GPS signal is weak or unavailable, by analyzing data from other sensors such as accelerometers or gyroscopes. Machine learning can also be used to improve location-based recommendations and personalization, by analyzing a user's past behavior and preferences. Should any of these developments happen in the future, let’s not give that kind of technology to a robot that has a striking resemblance to Arnold Schwarzenegger looking for a Sarah Connor. They do not need that kind of advantage.
Increased use of sensors and IoT devices
Location SDKs will continue to incorporate data from a wider range of sensors and IoT devices. For example, location data can be collected from beacons, WiFi access points, and other IoT devices to provide more precise and accurate location information. The adoption of these sensors are already happening with more sophisticated location-based services, such as indoor navigation and location-based advertising. We expect to see it rise in popularity as they work seamlessly across multiple devices and platforms.
The growing importance of privacy and security
As the use of location data becomes more prevalent, privacy and security concerns will become more important. Introduction of regulations and laws such as GDPR have already made an impact on personal data protection and privacy. More and more Location SDKs will need to incorporate strong privacy and security features, such as anonymization and encryption, to protect user data from unauthorized access. Transparency about how location data is being used will be a given and users should have more control and knowledge about how their data is shared.
Integration with other technologies
Location SDKs will increasingly be integrated with other technologies such as augmented reality, virtual reality, and 5G networks. This will enable new and exciting location-based experiences, such as immersive location-based gaming or real-time 3D mapping. We should all embrace another Pokemon Go craze to run rampant across the app stores of Android and iOS in the near future. As these technologies continue to evolve, location SDKs will need to adapt and evolve with it.
The rise of edge computing
Finally, the rise of edge computing will have a significant impact on location SDKs. Edge computing is an emerging computing development which refers to the processing and analysis of data to occur at the edge of the network, rather than in a centralized location. As the goal of edge computing is to improve the processing of data, such as location data, at greater speeds and volumes, it will enable location-based services to work even when the network connection is slow or unreliable.
Want to know what we do at Roam?
At Roam, we specialize in providing a precise location SDK that allows for accurate geo-tracking and other needs such as geofencing. Our solutions are designed to help businesses improve their location accuracy and ultimately drive their geofencing marketing efforts. If you're interested in learning more about what we do at Roam, visit our website or contact us directly. We'd be happy to answer any questions you have and show you how our technology can benefit your business.