Our Insights API is a powerful tool that provides developers with a wide range of valuable insights on their users. With Insights API, developers can gather data on a variety of user behaviors, including their home and work locations, as well as the points of interest they frequently visit, such as restaurants, parks, and other places of interest.
This API will help you find your users home and work locations, as well as points of interest, to truly harness the power of location intelligence.
Find user home location
After a period of data collection, identify a user's home location
Find user work location
Find where your users spend their time working
Find user POIs
Points of Interests (POI) analysis to gather valuable user insights
Location intelligence
Use these insights to make data-driven business decisions to improve customer experience within your app
Based on multiple parameters like time of day spent in certain locations and just enough machine learning, Insights will learn a user's home location.
Once you have worked out the user's home location, have notifications sent as they reach or leave home.
Send users notifications with promotions on certain delivery options once they reach their home location around eating hours.
Based on multiple parameters like time of day spent in certain locations and with some machine learning, Insights will learn a user's work location.
Using the work location you can send strategic location-based notifications to certain users.
Once you know a user's work location, send them a notification when the end of their work day comes around with a discount on their next ride home.
With Insight, you will be able to collect information on where users spend time outside of their home and work location.
With the user Points of Interest data you will gain a better understanding of your users.
Is there a restaurant some of your users go to often but isn't yet a partner on your delivery platform? Contact them with valuable data to sign the deal!
Roam's Insights API is built to be versatile and suited for those that are just getting into location intelligence, or the veterans of this league.
There are a variety of use-cases you can build around POI-based targeting for marketing, or other general reasons to improve your business.
Use the data collected with the Insights API to make data-driven business intelligence decisions and improve customer experience in your app
Check out the relevant blog posts to our Insights API
