Geofence Marketing

Geofence marketing is a location-based marketing strategy that uses virtual perimeters, or geofences, to target consumers with customized advertising messages.

Geofences are created around specific physical locations, such as stores, events, or neighborhoods, and can be used to trigger push notifications, SMS messages, or other forms of mobile advertising when a consumer enters or exits the geofenced area. This allows businesses to deliver targeted messages and offers to consumers based on their location, increasing the relevance and effectiveness of their marketing efforts.

Incorporating geofences as part of your location-based marketing strategy allows businesses to reach customers at the right time and place, driving foot traffic and boosting sales through.

Published on:
May 2, 2023
Updated on:
June 21, 2023