What are geofence events?

Geofence events are the triggers that occur when a user physically enters or leaves the geographical area where geofence has been created.

It's important to note that the functioning of a geofence, and specifically its events, depends on two main factors: location accuracy and the quality of the geofencing software itself. The location accuracy is important as if you are not accurately collecting the location of the user, they might find themselves in the middle of the geofence but not trigger an event due to the GPS drift placing them outside of the geofence. Likewise, the quality of the geofence software may have an impact on the delay between the real-time event and a potential trigger tied to the specific event.

Talking about triggers, geofence events can be used in a variety of different ways. The most common of with is sending a notification upon entry or exit, which is a very popular feature in location-based marketing, also referred to as geofencing advertising. The notifications you can send are open to your imagination, but can be an excellent marketing strategy to provide hyper-personalized marketing campaigns using location to target users at the right time and at the right place. 

Other geofence events can be triggering certain actions within an app, like triggering a change in tracking mode (like we offer at roam), sending a notification to another device from the device that triggered the event, or sending a text message to another user. The possibilities really are endless, as long as you are using a highly customizable geofence software.

Published on:
October 21, 2020
Updated on:
June 21, 2023